Omega Airline Software, Inc. has announced the addition of Meredith Chase as Chief Marketing Officer. As CMO, she will oversee the company’s marketing department, which includes brand strategy, development and execution of new marketing initiatives, as well as customer wellness.
“Omega has a bright future with endless possibilities in the maintenance and scheduling world. Meredith will play a pivotal role in the development and execution of the company’s strategic plan,” said Richard Reno, CEO of Omega. “I am looking forward to the fresh energy and vision that Meredith will bring to Omega.”
Meredith has over 12 years of marketing and communications experience, including six years in the aerospace and defense industry. She has represented clients in both domestic and international markets developing integrated marketing programs that support brand growth, business development, and strategic priorities. Her areas of expertise include brand strategy and management, integrated communications, market development, media planning, and digital marketing.
Meredith comes to Omega from Bell Helicopter in Hurst, TX where she served as Senior Brand Services Manager. In that role, she contributed to and led several of the organization’s key communication efforts including brand strategy, advanced tiltrotor communication with focus on both Bell V-280 Valor and V-247 Vigilant, and innovation through Bell FCX-001 and AirTaxi. Her role in leading the brand services team resulted in global marketing communication programs with both high value and return on investment.
Prior to that role, Meredith developed integrated brand marketing programs for clients such as Bell Helicopter, Thales USA, Textron AirLand, and Textron Systems. She led the marketing efforts for the Mississippi Development Authority Tourism Division’s campaign following the Deepwater Horizon/BP oil spill resulting in increased tourism revenue along the Gulf Coast.
“I am excited about the future of Omega and the role I will play in its growth,” says Meredith. “This is an incredible opportunity to have a positive impact on the airline industry and expand the Omega offering into new markets.”
“In my role I will use years of brand development experience to differentiate Omega in the marketplace, highlighting its ability to provide the best answer to customers through the Ames software,” Meredith continues. “A customer-focused wellness strategy will ensure customer needs are being met and the solutions Omega offers bring value to the aviation maintenance industry.”
Meredith graduated cum laude from Middle Georgia State University and holds a Bachelor of Science degree in Information Technology. She attended Mississippi State University where she studied graphic design. She is completing her Masters of Marketing degree from Texas A&M University - Commerce.